VITTY has been founded by alumni of Harvard Business School and IIM-Ahmedabad. Using their vast experience of private equity investing in healthcare and of leading and heading consumer companies, they came together to introduce state of the art nutraceutical products in India based on the latest global technology, research and trends in nutrition.
Nuvomax Nutritionals Private Ltd., the company that owns the VITTY brand has defined its purpose as under-
- To be the best, most respected and fastest growing nutraceutical company and the best place to work in India by constantly exceeding expectations through innovation and operating excellence.
- To improve the lives of our targeted consumers by providing them with high quality products and services that improve their general overall wellness and health.
- To allow our employees to grow in an environment of freedom, empowerment, respect that is free of politics but demands the best of them.

Adult and Kids VITTY Maxx have 23 and 19 nutrients including natural extracts like Grape Seed and Algal Oil respectively – a far higher number than other brands available and all this in just one VITTY nutrition gummy. Further, they have most nutrients in a higher quantity but within the Recommended Dietary Allowance (RDA) as specified by the Indian Council of Medical Research (ICMR) Guidelines, 2010.
VITTY Bonegud has natural moringa extract, Vitamin D, Zinc and Vitamin K2 7 in addition to Calcium. Most brands in the market have Calcium and Vitamin D only.
VITTY Prime is a complete optimal mix for fighting Anaemia containing 10 nutrients including natural spinach extract, Iron, Folic Acid, Vitamin B9, B12, B6 and Vitamin C. Vitamin C has been added to facilitate iron absorption.
Apart from these, key features of VITTY nutrition gummies include-
- Tasty, easy, fun and convenient to eat as compared to dull and boring syrups, tablets and capsules.
- An insurance for good overall health and wellness on an everyday basis or even during recovery from illness.
- Vegetarian, Gluten-Free, No Genetically Modified Organisms (GMO).
- Low fat, free of gelatin, soy, tree nuts, peanuts and animal derivatives.
- Unique Indian flavors.

VITTY nutrition gummies are manufactured in a state-of-the-art plant which is licensed by Food Safety and Standards Authority of India (FSSAI) and is qualified for ISO 22000 ( Food Safety Management System ). Gold standard best in class Good Manufacturing Practices (GMP) and quality assurance practices are employed to make VITTY nutrition gummies.

- Adult and Kids VITTY Maxx– A premium Immunity Booster that is an insurance for good overall health and wellness on an everyday basis or even during recovery from illness.
- VITTY Bonegud– Supports bone health and reduces risk of Osteoporosis.
- VITTY Prime– A premium Immunity Booster that supports overall wellness and fights anaemia.

VITTY nutrition gummies are manufactured in a state-of-the-art plant which is licensed by Food Safety and Standards Authority of India (FSSAI) and is qualified for ISO 22000 ( Food Safety Management System ). Gold standard best in class Good Manufacturing Practices (GMP) and quality assurance practices are employed to make VITTY nutrition gummies. Every batch of VITTY is quality tested to ensure the best quality.

No. Quantities of vitamins and minerals in VITTY products are well within the Recommended Dietary Allowance (RDA) limits for them (as per the Indian Council of Medical Research [ICMR] guidelines, 2010). Further, the RDA limits set are much lower than the Tolerable Upper Limit (TUL) of these nutrients as per the Indian Council of Medical Research (ICMR).
However, VITTY contains some of the fat-soluble nutrients like Vitamin A, D, E which are stored by the body. So, we don’t recommend taking it in higher quantities than the recommended daily dose.

Factors for color and/or taste variation include-
- (i) Property of natural colors to darken over time
- and (ii) Seasonality
However, our products are made from the best quality of domestic and imported ingredients manufactured in a state-of-the-art plant which is licensed by Food Safety and Standards Authority of India (FSSAI) and is qualified for ISO 22000 ( Food Safety Management System ). Gold standard best in class Good Manufacturing Practices (GMP) and quality assurance practices are employed to make VITTY nutrition gummies. Every batch of VITTY is quality tested to ensure the best quality.

As we don’t want to compromise on either quality or taste, we use sugar in our products so that they are tasty, easy, fun and convenient to eat as compared to dull and boring syrups, tablets and capsules. VITTY intends to offer wellness in a tasty dose. Minimal amount of sugar is added in one dose of VITTY products.
Further, along with sugar we add various other essential nutrients in our products that ensures good overall health and wellness on an everyday basis or even during recovery from illness.

Our products- Adult VITTY Maxx, Kids VITTY Maxx, VITTY Bonegud and VITTY Prime have a recommended dose of one VITTY nutrition gummy per day. Exceeding this dose may result in an intake of nutrients higher than their Recommended Dietary Allowance (RDA) as specified by the Indian Council of Medical Research (ICMR) Guidelines, 2010, which is not desirable.
Also, one nutrition gummy contains sufficient quantity of nutrients to provide the Recommended Dietary Allowance (RDA) as specified by the Indian Council of Medical Research (ICMR) Guidelines, 2010 when taken in conjunction with a normal, balanced diet.

The Recommended Dietary Allowance (RDA) [as per Indian Council of Medical Research (ICMR) guidelines of 2010] of Vitamin A (Retinol) is 600 mcg per day for both adults and children above 7 years of age. The quantities of Vitamin A in VITTY products are well within the limit. Further, the Tolerable Upper Limit (TUL) for Vitamin A (Retinol) as per ICMR is 3000 mcg per day.

Water-soluble vitamins (such as B vitamins) don’t get stored in the body’s fat cells and any excess of it is excreted.
Whereas, fat soluble vitamins (such as vitamin A, E, D and K) get stored in the body’s fat cells and can accumulate if not metabolized.
The quantities of fat-soluble vitamins in VITTY products are kept within the Recommended Dietary Allowance (RDA) guided by the Indian Council of Medical Research (ICMR), 2010.
